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Mary Furlong, Ed.D., Author
With more than 20 years of experience, Mary Furlong is an expert on
boomers and seniors. In l985, Mary started SeniorNet and in l996, she
co-founded ThirdAge Media. She has raised over $120 million in venture
capital and corporate sponsorships. She Founded Mary Furlong and
Associates in 2003. She produces the annual What's Next Boomer Business
summit and co-produces the Silicon Valley Boomer business Plan
Competition, publishes the "Boomer/Senior Market Report" and serves the
marketing, strategy, public relations and financing needs of her
private client practice. Her client list includes: AARP, NCOA,
Microsoft, Twin Cities Public Television, Yahoo, Microsoft,
QuantumInTech, Big Screen and At Prime. Her latest book, Turning Silver
into Gold, How to Profit in the New Boomer Marketplace, Prentice Hall
was published in 2007. She has appeared on CBS, PBS, NPR, and the Today
Show. She was one of Time Magazine's Digital 50 and Fortune Small
Business Top 25 technology. She is the Dean's Executive Professor of
Entrepreneurship at Santa Clara University.
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Brent Green, Brent Green & Associates, Inc.
Brent Green is a creative director, copywriter, author, professional speaker, and consultant focused on the Baby Boomer generation. Author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions, Brent speaks and consults internationally for organizations focusing on the Boomer segment and the unprecedented reorientation of Western countries to aging populations.
Established in1986 in Denver, Colorado, Brent Green & Associates, Inc. develops integrated marketing communication programs for clients serving the Boomer market. Brent has received over 50 regional, national and international awards for creative and strategic excellence, including the Direct Marketing Association’s International Gold ECHO Award. In 2000, he was named Direct Marketer of the Year by the Rocky Mountain Direct Marketing Association.
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Barton Johnson, President and CEO, Life Stages Financial, Inc.
Life Stages Financial, Inc. is a new reverse mortgage company evolving into a “50+” financial services company. Prior to Life Stages, Bart was President of Financial Freedom, the industry’s largest reverse mortgage company. During his 4-years of leadership the company achieved 7X unit volume growth (7,000>49,000 loans from 2002 – 2006), 12X dollar volume growth ($415.7>$5 billion from 2002 – 2006), converted a 2002 net loss to a 2006 $52+ million profit, and increased market value by $600 million. Bart assumed industry leadership roles in 2007, and currently serves as Co-Chairman of NRMLA in addition to leading Mortgage Bankers Association’s Reverse Mortgage Working Group.
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Brad Knight, Retirement Living TV
Brad Knight, president of Retirement Living TV (RLTV) and first ever CableFax 100 Rookie of the Year, is the driving force behind the only cable television network targeting the 55+ demographic with all original programming. He has successfully led RLTV to distribution in 30 million homes and was integral in establishing embedded partnerships with AARP, NBC News, AAA, Johns Hopkins Hospital and University and US News & World Report, spearheaded the effort that earned RLTV a spot as one of Cable World’s Top 10 Places to Work in Cable and last, but not least, he guided RLTV to become the first U.S. cable network to achieve ISO 9001 certification.
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Cheryl MacNally, Wells Fargo Home Mortgage
Cheryl has been in mortgage banking for over 20 years and with Wells Fargo since 1993. During her career with Wells Fargo she has held a variety of positions in fulfillment as well as area manger for Southeastern MA. Her career in reverse mortgages started out running the NE & MA for Greg Gwizdz and Joe Rogers. Reverse fundings grew from 1.5 million fundings to over 40 million a month when she decided to take the National position for the senior products group in 2003.
In 2005, Wells Fargo funded 4 billion dollars in Reverse mortgages and cash account, up from 2.7 billion in 2004.
Cheryl is now considered one of the few subject matter experts in reverse financing and also serves on the board of directors for the National Reverse Mortgage Loan Association. |
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Valerie May, Editorial Director, Special Projects Consultant, Web Strategy Operations, AARP Services, Inc.
As Editorial Director, Special Projects, for AARP.org Web Strategy, May is a key member of a team charged with revamping the Internet presence of AARP.
Previously, May was involved with Web site conceptualization and management at National Geographic Society. There, she spearheaded the magazine’s digital efforts since 2000; integrating print and online content development. Under her leadership, ngm.com was winner of the National Press Foundation Award for Best Online Journalism, Webby Award for Best Online Magazine, and National Magazine Award for General Excellence Online in 2006 and 2002.
May was named as one of the “Folio 40: Industry Innovators with Impact” in 2005.
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Karen Murgolo, Springboard Press
Karen Murgolo is Vice President, Editorial Director of Springboard Press, an imprint of Hachette Book Group USA. Springboard publishes quality prescriptive and narrative nonfiction books for the roughly 77 million Baby Boomers who are in search of inspiration, information, and entertainment as they continue to invent their lives. Categories published include: memoir, popular culture, beauty, wellness, relationships and career. Previously she had been Associate Publisher of Bulfinch Press, the illustrated book division of Time Warner. She has worked in editorial and marketing capacities at QVC Publishing, Bookspan, Meredith Corporation and Addison-Wesley General Books.
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Shereen G. Remez, EVP, Member Value AARP
Shereen Remez is Executive Vice President for AARP Member Value. In addition to leading the Membership Group (comprised of AARP’s Member Experience, Member Events, Member Communications, and Strategy and Operations), Shereen leads the planning and direction for AARP’s Member Value Agenda. This 10-year agenda includes AARP’s publications, products and services, brand, volunteer programs, and member relationship. Shereen is responsible for recruiting and retaining AARP’s 39.5 million members, building strong relationships with members and delivering the programs, services, resources and products that they demand.
Shereen joined AARP in 2001 as Director of Knowledge Management and led AARP’s enterprise consumer and market research and knowledge architecture activities, AARP’s Research Information Center, Strategic Analysis and Intelligence, and AARP’s Archives and Records Management programs.
Prior to working at AARP, Shereen had over 30 years of experience in various executive positions within the Federal government, including CIO, CKO, and Director of Communications at the US General Services Administration. Shereen received her PhD. in human development from the University of Maryland. She resides in Maryland with her husband and 18 year old son.
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Pepper Schwartz, Author, PRIME: Advice and Adventures on Sex, Love and the Sensuous Years; Dept. of Sociology, University of Washington
Dr. Pepper Schwartz is a Professor of Sociology at the University of Washington in Seattle . A graduate of Washington University in St. Louis, Dr. Schwartz holds a B.A. and M.A., where she was a Woodrow Wilson Fellow. She also holds an M.A. and Ph.D in Sociology from Yale University.
T he leading relationship expert in the nation, Dr. Schwartz holds the distinction of being the only relationship expert on the Web who’s a published authority, as well as a professor at a major U.S. university. Dr. Schwartz appears frequently on network television, including "Oprah," " The Today Show," "Dateline NBC," "Good Morning America" and "CNN".
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Jenna Woodul, LiveWorld
Jenna is one of the founders of LiveWorld, Inc. They have over 20 years of experience creating, operating, and moderating online communities for companies like Apple, eBay, AOL, MINI, HBO, QVC, Campbell's Soup, and many others. As an executive sponsor and consultant for company clients, she works closely with clients to envision and plan online social venues. Furthermore, Jenna works closely with her team as they implement and manage growing communities. Jenna began her online career in 1984 as part of AppleLink (Apple's business communications service) and AppleLink Personal Edition (which later became America Online), and later headed up community for eWorld and Talk City.
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Jeff Zimman, CEO, Posit Science
Jeff Zimman is CEO of Posit Science Corporation, which markets scientifically-validated brain health programs. Posit Science works with more than 50 brain scientists from leading universities around the world to create programs that enhance cognitive function as we grow older. In recently published randomized controlled studies, participants (aged 60-97) gained 10 or more years, on average, in cognitive abilities as measured by standardized tests, after just eight weeks using one of the company’s computer-based training programs. Posit Science has recently been featured in The New York Times, Wall Street Journal, USA Today, Vogue, Newsweek, Reader’s Digest, AARP Bulletin, Science, Technology Review, Health Magazine, O (Oprah) Magazine, Ladies Home Journal, CBS Evening News, CNBC, NBC Today Show, CBS News Sunday Morning, and in news stories in scores of local papers and on the news show of scores of affiliates of ABC, NBC, CBS and Fox. Posit Science has been designated a “Small Company To Watch” by Fortune Small Business magazine, “Best of Breed” by VentureOne/Dow Jones, “Best New Fitness Initiative” by the Consumer Health World Conference and “Best Small Company” by the American Society on Aging. Prior to co-founding Posit Science, Jeff Zimman was a partner at the global investment bank Lazard, was a partner at the Silicon Valley law firm Cooley Godward, and was an award-winning newspaper reporter covering technology in Boston.
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