Boot Camps
Monday, March 15, 2010
9:00 am – 12:00 pm
Thursday, March 18, 2010
1:30 – 4:30 pm
Hyatt Regency Chicago
151 East Wacker Drive, Chicago, Illinois
Monday, March 15, 2010
Registration Open / Coffee
8:00 - 9:00 am
Entrepreneurship & New Career Opportunities within the Boomer Market
Mark Miller, President, 50+Digital, LLC
A.D. Frazier, COO/Co-founder, BOTH
Mary Furlong, CEO, Mary Furlong & Associates
Beth Sanders, Founder & CEO, LifeBio.com
Mark Willaman, Founder & President, SeniorCareMarketer.com
Jeff Williams, President, Bizstarters.com LLC
At the Careers and Entrepreneurship Boot Camp, we’ll examine the current employment landscape for 50+ workers, job-hunting strategies and what it takes to start your own 50+ entrepreneurial venture.
Boot Camp leader, Mark Miller, author of "The Hard Times Guide to Retirement Security: Practical Strategies for Money, Work, and Living" is a journalist and consultant specializing in retirement and aging. Other contributors are also experts in the field of baby boomers and seniors. Serial entrepreneur Mary Furlong has raised over $130 million for boomer/senior ventures, founded SeniorNet and ThirdAge and is the author of "Turning Silver into Gold." Mark Willaman is the CEO of a highly successful start-up company, SeniorCareMarketer.com.
9:00 am - Noon
Identifying the Best Opportunities for the $800B Caregiving Marketplace
Catherine Calarco, Senior Vice President, Sales & Marketing, HeartMath LLC
Andy Cohen, CEO & Co-Founder, Caring.com
Craig Caryl, Dr. Marion Foundation
Mary Furlong, CEO, Mary Furlong & Associates
Casey Pittock, Executive Vice President, Business Development, Wellcore Corporation
Are you looking for the next big opportunity in business? Larger than the bridal market, and the baby market, is the $800 billion dollar caregiving marketplace. Come to this boot camp and get an overview of all of the segments within the caregiving market. Learn about the $50 billion dollar in home care service market. Discover how companies large and small are targeting this hot market. Learn how non-profits and for-profits serve the caregiver.
9:00 am - Noon
Thursday, March 18, 2010
Registration Open / Refreshments
1:00 – 1:30 pm
Using Social Media to Build Your Boomer Business
Michele Ahlman, President, ClearSounds Communication, Inc.
Lori Bitter, President, Continuum Crew
Mary Furlong, CEO, Mary Furlong & Associates
Laura Mitchell, Business Relationship Specialist, GrandCare Systems
Scott Parkin, Principal, AgeComm
Stephen Reily, CEO, Vibrant Nation
Andrew Shaw, President and CEO, Soxial.com
David Weigelt, Chief Marketing Strategist/Partner, Immersion Active
Driven by a need to communicate with children and the ever changing workplace, baby boomers are using social media in record numbers. Learn the most effective ways to engage with consumers using online avenues, email newsletters and mobile devices. These entrepreneurs have deep experience in how to integrate social media into business.
1:30 – 4:30 pm
Discover How to Market Products Direct to Consumers in Healthcare
Steve French, Managing Partner, Natural Marketing Institute
Mary Furlong, CEO, Mary Furlong & Associates
Andrew Kluger, Early Bird Alert
Bud Myers, Senior Director of Merchandising, firstSTREET
Laurie Orlov, Founder, Aging in Place Technology Watch
With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what are the new and untapped channels of distribution. Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market.
1:30 – 4:30 pm
The 2010 What’s Next Boomer Business Summit is a post-conference to the NCOA–ASA Aging in America Conference. For more information on the NCOA-ASA event, click here.
Southwest Airlines is Proud to be the Official Airline of the 2010 What’s Next Boomer Business Summit