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What’s Next Boomer Business Summit
8:00 am - 6:00 pm
Marriott Wardman Park Hotel
Washington D.C.
| 7:00 am | REGISTRATION OPEN CONTINENTAL BREAKFAST |
| 7:00 am - 6:00 pm | TABLE TOP EXHIBITS OPEN BOOKSTORE OPEN |
| 8:00 am - 9:15 am | ASK THE ANALYSTS Health, Housing and Caregiving Economic Trends What if the stalled homebuilding industry creates a surge in age-in-place remodeling; why will wireless home health technology blossom in the face of health reform, and will caregivers grow in numbers and policy influence - and get the attention of Congress? Learn what's happening and what new business opportunities will make a difference. Moderator: Sherri Snelling, CEO, Caregiving Club - Sharon Dworkin Bell, Senior Vice President, NAHB - Steve French, Managing Director, Natural Marketing Institute (NMI) - Gail Gibson Hunt, President & CEO, National Alliance for Caregiving Tech Trends What do consumers want most from their smart phones, their tablets, and the Internet itself? Which income ranges of seniors mean home ownership and owning a computer? What are the latest results of surveys - and how do these results drive investment and strategies of companies small and very large? Moderator: Deborah Jacobs, Author and Journalist, Forbes Magazine - Laurie Orlov, Founder, Aging in Place Technology Watch - Lee Rainie, Director, Pew Research Center's Internet & American Life Project Family and the New Retirement: Grandchildren, Caregiving, and Planning Boomers have the money and desire to bond with their grandchildren, but given today's investment climate, will there be money in the future for them to inherit? Are Boomers thinking about how caregiving will fit into their future? What are the changes and choices in work, retirement, and protecting their money that will help older adults thrive in the age of lowered expectations? Moderator: Lori Bitter, President, Crew Media - Jodi Olshevski, Assistant Vice President, The Hartford - Bob Stephen, VP, My Home & Family Portfolio, IVS-Portfolio Management, AARP - Sandy Timmermann, Vice President, MetLife and Director, MetLife Mature Market Institute How the Internet is Changing the Game for Boomers: Trends in e-Tailing, Mobile Commerce and Entrepreneurship Early on, Boomers were more reluctant than others to embrace the World Wide Web - but they are making up for it now. Today, Boomers are the fastest-growing group of online users - driving dramatic changes in how they find information, purchase products and even how they operate and succeed in business. Because the Internet enables professionals to work from any location, it is helping to drive a new trend in independent work. Learn important digital boomer trends from today's leading retail, mobile marketing and small business experts. Moderator: Gail Kirby, Ph.D, Department of Marketing, Santa Clara University - Candace Corlett, President, WSL Strategic Retail - Jeff Hasen, CMO, Hipcricket - Gene Zaino, CEO MBO Partners |
| 9:30 am - 10:30 am | GENERAL SESSION WELCOME KEYNOTES Donna Brazile, CEO, Donna Brazile & Associates & veteran political strategist Jody Holtzman, Senior VP, Thought Leadership, AARP RESPONDENT OVERVIEW & ANNOUNCEMENTS |
| 10:30 am - 10:45 am | NETWORKING BREAK Sponsored by: Moving Solutions and Moving Mavins |
| 10:45 am - 11:45 am | BREAKOUTS Trends: E-commerce, Mobile Video, Gaming and the Mobile Wallet The mobile phone has become a remote control that powers a healthy life. It has also become a vital tool for caregivers and entrepreneurs. Learn how gaming, the mobile wallet and mobile video are especially important tools in the way boomers live, play and work and spend. Discover how companies are demonstrating ROI with mobile. Moderator: Jeff Hasen, CMO, Hipcricket - Link Hoewing, Vice President, Internet & Technology Policy, Verizon - Mike Lee, Senior Advisor, Digital Strategy, AARP - Mike Martoccia, COO, Dopamine How to Accelerate Lead Generation Through Social, Mobile, & Integrated Media In the new normal, it is all about customer acquisition, retention and service. Discover the latest trends in how companies are using media to drive leads. Moderator: Lori Bitter, President, Crew Media - Stephen Chen, CEO, NewRetirement - Andy Cohen, CEO, Caring.com - Laura Mitchell, VP, Marketing, GrandCare Systems Health Services 3.0 Our phones, our tablets, our bodies, ourselves: as boomers age, they worry about their physical health, girth, and get-up-and-go. Businesses are emerging to cater to their needs and meet them on their technology platform of choice, be it wireless at home, or on the go with mHealth. This panel will consider the dimensions of our lives that enable older adults to be fit in mind and body. Moderator: Eric Taub, Writer, New York Times - Jeff Shoemate, Vice President of Innovation and Business Development, United Healthcare - Medicare & Retirement - Ilya Oshman, Senior Vice President, FP&A, Weight Watchers - Charlotte Yeh, Chief Medical Officer, AARP Clouds and Tools for Boomer Entrepreneurs Business is moving to the cloud. Discover how cloud computing is a means to improve infrastructure and decrease spending budgets for companies and organizations large and small. Learn about the latest technology tools and cloud computing services that facilitate shared resources, software, and information. The cloud allows for entrepreneurs to access data, software, financing and improves productivity, communication, and access to data. Moderator: Stephen Johnston, CEO, Fordcastle, LLC - Ravi Gundlapalli, Founder and CEO, MentorCloud - Quyen Le, Technical Sales Senior Productivity Specialist, Salesforce.com - Gary Moulton, Product Manager, Trustworthy Computing Group, Microsoft |
| 12:00 pm - 1:15 pm | LUNCH WITH THE EXPERTS Analysts, Authors, Bloggers, and Boomer Market experts will host table for discussions that drill down into the issues you care about most. Join your fellow attendees for engaging conversations and deep insight. This experience alone is worth the price of conference admission! Don't miss it! Click here for a list of table hosts. |
| 1:30 pm - 2:30 pm | BREAKOUTS Partnerships and Distribution The strategy to grow a business aimed at boomers and seniors involves partnerships and distribution. This panel of experts have both distribution channels and experience in the "art of the deal." Learn from them about what to do to build your brand and reach your product and service sales goals. Also, learn what not to do. Moderator: Jeff Zimman, Chairman, Posit Science - Hanna Gryncwajg, SVP, Advertising Sales, RLTV - Jacob Nelson, Director, Traffic Safety Advocacy & Research, AAA National - John Reinhart, President and CEO, Innovate LTC The Changing Channels of Marketing and PR: Social Voices and Distribution through New Networks In a frugal economy, companies need sound, smart, optimal public relations, marketing and distribution strategies. The speakers on this panel reach millions of seniors and boomers through group purchasing, and affinity memberships. Discover how to create partnerships. Learn how to approach them and what they are looking for when they make deals happen. Also learn how the social voices of the customer are driving their PR and marketing strategy. Moderator: Tammy Gordon, Director, Social Communications & Strategy, AARP - Kevin Dando, Director, Digital Marketing & Communications, PBS - Corrie Davidson, DC Community Manager, Google - Jason Rozenblat, General Manager - DC, Living Social What's Next and What Matters to the Backbone of Businesses Meet the Chief Information Officer (CIO), the unsung hero of consumer-facing services, for-profit and non-profit organizations, large and small, startup or stalwart. In addition to being responsible for the technology infrastructure used by enterprises, it is their job to protect sensitive information, provide secure access to employees and constituents, support the internal and external websites, deploy applications that are tested and reliable, and manage a myriad of vendors and service providers. Moderator: Laurie Orlov, Founder, Aging in Place Technology Watch - Ramesh Bulusu, VP, Technology & Strategy, AARP - Joe Gerardi, CIO, ABHOW - Howard Levine, CIO, Senior Bridge How to Build, Scale and Protect Your Personalized Business Model Financing longevity is the key question boomers are seeking to answer with the latest downshifting in the economy and prior financial hits boomers are turning to entrepreneurship and encore careers. They are seeking new networks and new media as they design personalized business models. Discover Do's and Don'ts for creating a personalized business model. Moderator: Olga Khazan, Web Producer/Reporter, Small Business, The Washington Post - Karen Hofmann, Retirement and Wealth Consultant, The Hartford - Stuart Rosenthal, Founder, Publisher and Editor, Beacon Newspapers - Quyen Le, Technical Sales Senior Productivity Specialist, Salesforce.com |
| 2:30 pm - 3:00 pm | NETWORKING BREAK |
| 3:00 pm - 4:00 pm | BREAKOUTS A Frugal Boomer, Ready to Adopt New Brands for the Generations They Support The grandparent economy is large and growing (40 million), lucrative and is spending money on necessities, learning and luxury for their grandchildren. They are investing in tuition, tutoring, and technology. Discover the business ecosystem of brands boomers are embracing with this new role. Also, discover the imprint they are making on fashion and other brand choices. Moderator: Missy Sullivan, Senior Editor, Smart Money, The Wall Street Journal - Alex Go, CEO, Virtual Health Group - Bob Stephen, VP, My Home & Family Portfolio, IVS-Portfolio Management, AARP - Assaf Wand, CEO, Sabi The Power of Integrated Marketing: Social, Print, Direct, Mobile, and YouTube Maximize the effectiveness of your integrated marketing. Learn from those most in the know. Connect, engage and build loyalty with your customers through social, mobile, print and You Tube. Discover where media dollars are being placed and what works now. Moderator: Jeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP - Todd Mason, Chairman & CEO, FaceTime Strategy - Lynn Mento, SVP, Member Experience, AARP - Stuart Rosenthal, Founder, Publisher and Editor, Beacon Newspapers Life Services: Housing, Caregiving, Transportation Services 3.0 Our parents' needs and eventually our own will create multiple service expectation and needs for our day-to-day life -- what we want from technology, our needs to get around from here to activities there, our requirement for making our homes friendlier to our needs -- and ways for keeping in touch, regardless of age, with loved ones and those who care. Moderator: Jeff Maltz, Co-founder, SilverRide - Scott Collins, CEO, Linkage - Madeline Pantalone, Vice President of Strategy and Business Development, GreatCall, Inc. - Carilyn Long, Director of Sales, Silverado Senior Living Research Trends into Boomer Entrepreneurship Learn the latest research trends about boomers and entrepreneurship. Discover how corporations are seeking boomer entrepreneurs as a new workforce. Be inspired by the types of encore careers boomers are choosing and the purpose they are finding in their new line of work. Learn about what to avoid when getting started with an encore career. Moderator: Peter Radsliff, President & CEO, Presto Services, Inc. - Jim Emerman, Executive Vice President, Civic Ventures - Steve King, Partner, Emergent Research - Gene Zaino, CEO, MBO Partners |
| 4:15 pm - 5:15 pm | BREAKOUTS Care Services: The Latest Services Boomers Use Boomers, their spouses, and siblings are the first line of defense for ensuring that their long-lived family members receive the care they need to stay in their homes of choice. In their role on the front lines, they are the primary channel and market for services for the frail elderly. Moderator: Francine Russo, Best Selling Author - Jessie Brumbach, Vice President, Marketing, HomeInstead, Inc. - Andy Cohen, CEO, Caring.com - Mike Nicholson, CEO, LivHOME - Kian Saneii, CEO, Independa, Inc. Using Google, Facebook and Twitter to Build Your Business Is your business leveraging Google's many free products to maximize web traffic? Is your web strategy helping or hurting your page ranking? Learn how you can use search engine optimization, Ad Words, Twitter, and Facebook to connect and engage potential customers. Moderator: Beth Carpenter, Senior Advisor, AARP - Winter Casey, Global Public Policy, Google - Greg O'Neill, Director, National Academy on an Aging Society - Alex Priest, DC Community Manager, Uber New Channels to Reach Boomer Women Boomer women are the chief purchasing officers, chief caregiving officers, and chief healthcare officers for their family. They often influence purchase decisions in travel and investment for themselves and extended families. Discover the latest trends and insights from this inspiring panel of women in new media and business. Moderator: Judy Diaz, President, Next Avenue - Myrna Blyth, Editor in Chief, ThirdAge.com - Gail Sheehy, Best Selling Author and Columnist, USAToday.com - Renee Werbin, Publisher, travelgirl Magazine Funding and Building Your Business Ecosystem Discover five new boomer business ideas with a lot of market opportunity. Then, learn the steps to follow to conceptualize, scale and protect a business idea. Discover how new media companies such as Google are a key driver in sales for entrepreneurs. Also, discover how to plan for the life cycle of your business from funding to exit strategy. Moderator: Mary Furlong, President & CEO, Mary Furlong & Associates - Alicia Heazlitt, Market Research Manager, Innovate LTC - Jeremy Gin, Co-founder and CEO, SiteJabber - Margit Novack, President, Moving Solutions - Candice Rose, Chairman, Arlington Commission on Aging |
| 5:15 pm - 6:00 pm | NETWORKING RECEPTION |