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Keynote Speaker

Guy Kawasaki |
From competition to customer service, innovation
to marketing, Guy Kawasaki’s new book : Reality Check: The Irreverent Guide
to Outsmarting, Outmanaging and Outmarketing Your Competition tells readers
how to ignore fads and foolishness while sticking to commonsense practices.
Guy is also a principal innovator behind
www.alltop.com
an “online magazine rack” of popular topics that brings users
stories from the best websites and blogs on the topic.
Guy Kawasaki is a managing director of
Garage Technology Ventures, an early-stage venture capital firm and a
columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow
at Apple Computer, Inc. Guy is the author of eight books including The Art of
the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy,
Selling the Dream, and The Macintosh Way. He has a BA from Stanford
University and an MBA from UCLA as well as an honorary doctorate from Babson
College. |
General Session Speakers

Steve French |
Managing Partner, Natural Marketing Institute (NMI)
As Managing Partner at NMI, Mr. French has over 25 years of
marketing, strategic consulting, and management experience
across numerous industries. With his focus on healthy aging,
wellness, and social sustainability, he works with many
global clients on developing new business opportunities,
strategic planning, and market research projects. He has
pioneered a range of NMI consumer databases that analyze
consumer attitudes and behavior, including NMI’s Healthy
Aging/Boomer Database™. As a recognized industry expert,
Steve’s expertise is also utilized on a regular basis by
global media, is an author of numerous reports and articles,
and is a regular speaker at many industry events worldwide. |

Ellen Levy, PhD |
Vice President, Corporate
Development and Strategy, LinkedIn
Ellen was on the Advisory Board of LinkedIn for the first five years of the
company before joining full time as head of Corporate Development and Strategy.
Prior to LinkedIn she was the founding Managing Director of Silicon Valley
Connect, working with large corporations and entrepreneurs on opportunities for
innovation; and the Network Advisor to global venture capital firm Draper Fisher
Jurvetson. Ellen was previously head of Corporate Development for both WhoWhere
(sold to Lycos), and Softbook Press (sold to Gemstar/TVGuide).
Ellen focuses much of her time on issues pertaining to the Consumer Internet,
the dynamics/implications of social networks, emergence of Enterprise 2.0,
innovation ecosystems and supporting organizational models.
Her advisory relationships have included a number of non-profit boards, startup
advisory boards, universities and entrepreneurship organizations. She has a BA
from the University of Michigan and MA/PhD from Stanford University in Cognitive
Psychology specializing in issues pertaining to information management.
http://www.linkedin.com/in/ellenlevy |

Emilio Pardo |
Executive Vice President &
Chief Brand Officer, Brand Management, AARP
Emilio is a senior executive with over 17 years of
development and management experience with non-profit,
corporate and governmental organizations. As Chief Brand
Officer, he is currently responsible for creating,
coordinating and integrating brand–related plans from across
the enterprise.
Prior to his new appointment, he was the Senior Vice
President, Business Development at AARP Services. At
AARP Services, he was responsible for all product
development, product licensing, new market channel
development, and joint ventures for AARP Services, Inc.
He also managed all strategic alliances and corporate
partnerships efforts for AARP, which included working with
organizations like The Home Depot, United Health Care, The
Hartford Group, Proctor & Gamble and Travelocity. |

Miriam Rivera |
Miriam Rivera served most
recently as Deputy General Counsel/Vice President at Google
Inc. She was that Fortune 500 company’s first business
lawyer and the “chief operating officer” of the legal
department. A five-year veteran, Miriam led Google's
corporate, commercial, Asia Pacific, Latin America,
employment, real estate and technical operations practices.
Previously, she served as associate general counsel, leading
the revenue and commercial partnership practice for Google.
An attorney and consultant,
Miriam currently serves on the Board of Trustees of Stanford
University. She is also on the Board of Advisors of Virtual
Synaptics, DecisionStreet, and Hispanic.Net as well as an
informal advisor to other start up companies and
entrepreneurs. In Spring 2008, she team-taught a
course on Deals, Vision & Leadership at the Leavey School of
Business at Santa Clara University.CA. Miriam received an AB
in Sociology, an AM in Spanish from Stanford University, as
well as a JD/MBA from Stanford Law School and Stanford
Graduate School of Business. |
Breakout and
Boot Camp Speakers

Michele Ahlman |
President, ClearSounds Communications
Michele is President of ClearSounds Communications, a Chicago-based, small WBE
that designs, manufactures and distributes high-quality sound enhanced and high
dB gain products for the boomer, senior and caregiver market. ClearSounds is
co-owned by Michele and her mom, Maddi Uzuanis. As a family of “serial
entrepreneurs” Michele has seen what it takes to build a small business from an
early age. Richard, her father heads up product development and engineering. As
a disabled veteran, he lost a significant amount of his hearing serving in the
army as a tank commander and Special Forces officer. Michael, her brother
manages product design and owns patents for several products. It’s truly a
family affair and a business that has focused itself on having Massive Positive
Impact. As a leading provider of niche telephone and communication products,
ClearSounds is leading the way in helping people stay connected and involved. I
hear. I connect. I belong. This is the ClearSounds motto. |

Perry Allison |
Vice
President, Sales and Marketing Innovation, Eons.com
Perry leads the sales team at
Eons, working with major brands to do innovative social
marketing programs, reaching and engaging the boomer market.
Prior to joining Eons, she was the Vice President, Word of
Mouth Marketing at Alloy Media + Marketing . She has been at
the forefront of several significant new trends in media-
the advent of the internet and online advertising and also
the early days of mobile advertising and marketing. She was
the first VP, Sales of AltaVista and played a key role in
growing revenues for the company. She was also a founding
executive at SkyGo, a mobile marketing company and helped
lead the way in evangelizing the new medium of mobile
marketing. In that capacity, she also served as the Global
Chairperson for the Mobile Marketing Association (MMA). She
has held an accomplished record of marketing and sales
positions with leading Internet sites and print publications
including Alloy, Bolt, NewsPage, Walking Magazine, Sports
Illustrated, INC Magazine and SAIL Magazine. |

David Bank |
Editor of Encore.org
Vice President, Civic Ventures
A veteran journalist, David was a reporter for The Wall
Street Journal, covering the Internet, Microsoft and the
software industry. His book, Breaking Windows: How Bill
Gates Fumbled the Future of Microsoft (Free Press) was
named one of the "Best Business Books of 2001" by the
Harvard Business Review and Amazon.com. He launched the
national philanthropy beat at the Journal and pioneered
coverage of West Coast philanthropy, giving-while-living,
and the new crop of billionaire advocates. His articles have
appeared in major national magazines. David was a 1996
Nieman Fellow at Harvard University. He has an M.S. in
journalism from Columbia University and a B.A. in politics
from the University of California at Santa Cruz. |

Gig Barton |
Vice
President of Advertising Sales, Retirement Living TV Gig
is responsible for developing revenue relationships with advertisers and
agencies for the Adult 50+ network, RLTV. He is also responsible for on-line
sales and advises the Erickson corporate marketing team on advertising
opportunities for their 1.4 million circulation newspaper- The Erickson
Tribune. As part of his partnership building, Gig works with Programming to
develop branded entertainment and product placement opportunities for clients.
Gig has also worked on the affiliate relations side of the media business,
launching new projects at Dow Jones, including The Wall Street Journal Report.
Gig is a recognized and respected member of the advertising community and has
judged the Iris, Effie and Mark Awards. He received his degree from Boston
University’s Metropolitan College. |

Joe Cannella |
Senior Account Manager, Google Media Services
Joe Cannella has
spoken at previous Boomer events in Philadelphia, Irvine and
San Francisco, and has been working with strategic
advertisers at Google since late 2003. Primarily focused in
the retail space, he has most recently been an evangelist
within Google for proving the offline impact of online
advertising ("clicks to bricks"). He also focuses on
improving the way online advertising is measured in general.
Mirroring the
sentiments of many advertisers, this year's theme at Google
is "Do More With Less". Joe will bring to the discussion
how to use Google's latest technologies and strategies to do
just that.
Joe has a degree
in Finance from Santa Clara University, and was born and
raised at the site of this year's Summit, Las Vegas, NV. |
|

Ron Cates |
Regional Development Director, Constant Contact
A nationally renowned email marketing expert and
award-winning business leader, Ron has developed a broad
range of solutions for marketing professionals, small
businesses, and nonprofit organizations; helping strengthen
their customer and donor relationships. Ron is a popular
speaker and educator on topics including developing email
marketing strategies, designing effective email
communications, and maintaining powerful relationships with
stakeholders. |

Sarah Christian |
Director,
Strategic Partnerships, VolunteerMatch
Sarah joined VolunteerMatch in July 2007 to build
partnerships with nonprofit organizations, associations,
foundations and corporations to expand and support civic
engagement with older adults. She brings over 25 years of
experience working with nonprofit organizations. Before
VolunteerMatch she served as Director of Volunteer Resource
Development for the National Multiple Sclerosis Society.
Previously, Sarah worked at the Denver Museum of Nature and
Science. As Manager of Museum Services she developed a
nationally recognized volunteer program as well as led the
Visitor Services, Retail Operations and Restaurant and
Catering Services departments. Sarah has served on numerous
nonprofit boards such as the Denver Audubon Society,
Volunteers for Outdoor Colorado, and the American
Association for Museum Volunteers. |

Andy Cohen |
Chief Executive Officer and Co-Founder,
Caring.com
Chief Executive Officer and a co-founder, oversees the
company's operations and finances, with the goal of
establishing Caring.com as the premier website for people
taking care of their parents and other aging loved ones.
Andy has launched four successful web businesses, taking
them from start-up to tens of millions of dollars in
revenue. In a 20-year career before founding Caring.com, he
held leadership positions in management, marketing, and
sales with S.C. Johnson Wax, Intuit, Peapod, Instill, and
SuccessFactors. He serves on the board of directors for two
non-profit organizations -- Volunteers in Asia (VIA) and the
Los Altos Educational Foundation. Andy holds a B.A. in
history from Stanford University and an M.B.A. in marketing
from Northwestern's Kellogg School of Management. |

Tim Connelly |
Director Franchise Development, Home Instead Senior Care
Tim joined Home Instead Senior Care in 2003 and has been Director of Franchise
Development since 2004. Since that time, Home Instead Senior Care has grown
from approximately 350 franchises to 592 franchises in the United States and
Canada. In February 2009, Franchise Business Review announced the results of
their national owner satisfaction survey and named Home Instead Senior Care #2
overall among the 116 companies which participated in the survey and #1 in the
Senior Care category.
Tim and his wife, Clare, are the parents of four sons. |

Bruce Cryer |
President and CEO, HeartMath LLC
Bruce brings more than 25 years of experience in business management, human
performance and organizational change to HeartMath LLC. Bruce successfully
guided HeartMath programs into the global corporate arena, with projects at
Motorola, CIBC (Canadian Imperial Bank of Commerce), McKinsey, Shell, LifeScan
(a Johnson & Johnson company), Cathay Pacific Airways, and the World Bank. In
2007, He was named one of the Top 50 Thought Leaders in Personal Excellence by
Leadership Excellence magazine. Mr. Cryer is a prolific author of both books and
articles. Some of his work includes co-authoring the book From Chaos to
Coherence: The Power to Change Performance” and co-author of “An Inner
Quality Approach to Reducing Stress and Improving Physical and Emotional
Wellbeing at Work”, published in the journal Stress Medicine (1997). |

Sam Decker |
Chief
Marketing Officer, Bazaarvoice
Sam
Decker is a recognized expert in eCommerce, word of mouth
marketing, and direct marketing. A frequent speaker at
marketing and eCommerce events and author of an
award-winning marketing blog (www.deckermarketing.com),
Sam brings more than 15 years of marketing and online
retailing experience to Bazaarvoice. As Chief Marketing
Officer, Decker is responsible for leading Bazaarvoice’s
corporate marketing and PR.
Before
joining Bazaarvoice, Sam spent seven years of leadership at
Dell, Inc. in marketing, eBusiness, CRM, and
customer-centricity. From 1999-2003, he led Dell's consumer
web site, building Dell.com into the largest consumer
eCommerce site at $3.5B in annual sales, and established
global best practices in merchandising, analytics, product
management, and operations. Sam pioneered Dell's
customer-centricity strategy and customer segmentation using
Six Sigma methodology. Later he directed marketing for
Dell's $1B+ installed-based marketing division, responsible
for eBusiness, marketing communications and brand
management. Before Dell, Sam spent more than six years
leading marketing at B2C and B2B startups and became a
pioneer in online community building.
|

Amy Goyer |
Grandparenting Expert Senior
Vice-President, Outreach
Grandparents.com
Amy Goyer has
been involved in intergenerational issues and programs at the local, state,
national and international levels for 25 years. She is an internationally known
expert on grandparenting and has written and lectured extensively about
grandparenting, aging, family and intergenerational issues. Ms. Goyer serves as
spokesperson for Grandparents.com and leads strategic alliance, as well as
building grandparent networks and lending her expert advice to site readers.
Prior to joining Grandparents.com, Ms. Goyer spent 15 years at AARP where she
acted as AARP’s national spokesperson on grandparenting. She has made numerous
television appearances, including CNN, NBC Nightly News, the Today Show, and the
CBS Early Show, and the PBS Business Report. She has been interviewed by the New
York Times, The Washington Post, and the Wall Street Journal, as well as People,
Money and Parade magazines. Ms. Goyer has a monthly column about family issues
on AARP.org and blogs on Huffington Post. |

Erika Hall |
Founding Partner and Lead Strategist,
Mule Design Studio
Erika is a founding partner at Mule
Design Studio. Her specialties include audience-centered strategy, content
development, branding, and information architecture. She has spoken
internationally on copy and content development for online applications. Her
clients have included Dow Jones, PBS, MedicAlert, the United Nations, Better
Homes & Gardens, and a variety of Web 2.0 application developers such as Ning,
Jotspot, Sphere, and Plinky. She began her career in Web design on the
technical side, developing websites for IDG, a global leader in technology
publishing. Erika received her BA in Philosophy from Dartmouth College. |

Dr. Kathleen Hall |
Founder and CEO, The Stress Institute
Dr. Kathleen Hall, internationally recognized stress and work-life balance expert, is the founder
and CEO of The Stress Institute®, Alter Your Life® and The Mindful Living
NetworkTM. Dr. Hall's advice has been featured by all the major
national
media including NBC's The Today Show,
Oprah & Friends, CNN’s Anderson Cooper 360, CNN Paula Zahn Now, CNN Headline
News, ABC, CBS, and NBC. She is author
of the award-winning A Life in Balance: Nourishing the Four Roots of True
Happiness (AMACOM, January 2006) which received the 2008 Mom's Choice Book
Award, and the 2007 Nautilus Book Award. Dr. Hall earned a Bachelor of Science
in Finance from Jacksonville State University, a Masters of Divinity from Emory
University and a Doctorate in Spirituality from Columbia Theological Seminary. |

Jeff Hasen |
Chief Marketing Officer, HipCricket
Jeff Hasen builds, strengthens and protects brands that impact people near and
far. He has led results-driven programs for the world’s largest food company,
the globe’s unifying sports showcase and the worldwide leader in Internet
security technology. In recent years, he has made a dramatic impact on companies
in the mobile/wireless industry.
For Nestlé, he directed product launches and reinvigorations. For the Salt Lake
Organizing Committee for the Olympic Winter Games of 2002, his work as project
director for the “look and feel” program raised community awareness and
involvement and introduced the Games’ theme, logo and mascots. For Symantec, he
helped consumers and businesses through debilitating computer virus outbreaks.
For InfoSpace. he drove a repositioning of the 10-year old company from
1-percent share player in online search to the pioneer in mobile media and to
No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.
At HipCricket, he conceived and led the execution of an accelerated rebranding
effort in advance of the mobile marketing software and services company going
public and being named "the early leader in the mobile marketing space in the
U.S." by Frost & Sullivan. HipCricket has also won consecutive annual Pioneer
awards from CTIA -- The Wireless Association.
He is a frequent speaker and author on mobile marketing as well as the
importance of integrity in business and what he calls the “Moments of Trust”
that make or break brands and dramatically impact loyalty and sales. |

Mark Hines |
Corporate Marketing, Marketing Segmentation – 55+ Segment, Verizon
Mark is responsible for the 55+ segment for Verizon and Verizon Wireless
generating products and services that best meet the needs of this segment. He
acts as the “voice of the customer” understanding customer needs and wants and
translating these into products and services. He uses both primary and secondary
research to generate this insight and works with the product and device groups
to provide the best products to satisfy these customer needs. Mark is also
responsible for the singles and couples segment. Prior to joining Verizon and
Verizon Wireless, he spent 24 yeas with GM working in all functional areas
including sales, product development and planning, pricing and distribution. He
has a BA from Western Illinois University and MBA from the University of
Florida. |

Jody Holtzman |
Senior Vice President, Research & Strategic Analysis, AARP
Jody has more than two decades of experience helping
companies develop and implement competitive strategies and
achieve their strategic market goals. At AARP he oversees
the organization's research, competitive intelligence and
strategic analysis functions. A central focus of his team's
work is to understand the needs, wants and preferences of
AARP members and prospective members, their intent to join
and renew their memberships, as well as their views
regarding AARP's social mission and policy goals. Jody is a
member of AARP's Leadership Team and Strategy Council.
Previously, Jody was president of Strategy Dynamics Group
where he worked with executives to develop competitive
business strategies and understand the business implications
of changing market dynamics. Jody also served as Director
and Project Leader of the Market Intelligence Network of
PricewaterhouseCoopers.
Jody is a frequent speaker on aligning strategy and
research, and on organizational performance. He has a
graduate degree in international relations and political
economy from the University of Chicago. |

Barton Johnson |
President & CEO,
Life Stages Financial, Inc.
Barton Johnson is President & CEO of Life Stages Financial,
Inc., a reverse mortgage company evolving into a ’50+’
financial and lifestyle services company. Bart was most
recently President of Financial Freedom, the largest reverse
mortgage company in the world. During his 4-year leadership
tenure there he drove 7X growth in unit volume (7,000 loans
in 2002 to 49,000 in 2006) and 12X growth in dollar volume
($415.7 million in 2002 to $5 billion in 2006), converted a
net loss in 2002 to a $52+ million profit in 2006, and
increased market value by $650 million. Bart assumed an
industry leadership role in 2007, continues to serve as
Co-Chairman of NRMLA (the Reverse Mortgage industry trade
group), and served as well as Chairman of the Reverse
Mortgage Working Group of MBA’s Residential Loan Production
Committee. Prior to Financial Freedom he enjoyed a 30+ year
career as an ‘intrapreneur’ driving ventures within a series
of mega-mortgage companies (Manufacturers Hanover, Mellon,
GE Capital).
|

Lorraine Larson |
Lorraine Larson is the Director of Marketing and
Communications at the Council on Aging Silicon Valley. She
has been one of the leading social entrepreneurs in the
field of aging and caregiving for the last 11 years. She
also manages the operations of 4 direct service programs at
COA that include unique models of revenue generation. After
spending 16 years in high-tech and international marketing,
Lorraine decided to use her skills for work that was more
rewarding. Her local Silicon Valley initiatives have
received national awards and acclaim for innovation, and
serve as models for what is needed in the future if service
organizations are to thrive. Lorraine has degrees in
Sociology and Psychology from San Jose State University. |

Bill Leake |
CEO, Apogee Search
A former McKinsey consultant and Dell veteran, Bill Leake
draws on a deep expertise in both business and marketing to
help increase revenues for a wide range of clients. He has
been involved in driving provable revenues through Internet
marketing techniques since the early 1990s when, as part of
the management team at Power Computing, he built the first
company to sell $1 million of product over the internet.
Bill has guided Apogee Search from inception to its current
position as the largest search engine marketing firm in the
Southwest, one of the 20 largest in North America, and one
of the fastest growing companies on the Inc. 500 list.
In addition to leading Apogee Search, Bill also serves as
the president of the Austin Interactive Marketing
Association, and as the chairman of the SEMPO (Search Engine
Marketing Professionals Organization) committee heading up
their local and regional initiatives. Bill received an MBA
with honors from the University of Texas at Austin and his
B.A. from Yale University. |

Jeff Lee |
President, Distributive Networks
Distributive Networks is a leading provider of mobile content and technology
solutions. Prior to joining Distributive Networks, Jeff spearheaded the North
American roll-out for iO Global, a British Telecom company specializing in
mobile/ converged content delivery. Until 2007, Jeff served as CEO of the mobile
content distributor and wireless solutions provider Proteus Inc., directing the
company’s enterprise strategy and planning. During his tenure, Jeff oversaw
Proteus’s development of an elite roster of clients (including AT&T, Sprint,
MasterCard, ABC, Discovery, HBO and Fox), its groundbreaking expansion into
Latin America, and the sale of the company in 2006 to 2ergo Ltd. Before joining
Proteus in 1999, Jeff was a Senior Manager of Consulting Services for Ernst &
Young. Jeff is a member of the Mobile Marketing Association and is actively
involved in the Consumer Best Practices committee, which defines industry
standards relating to consumer mobile interactions. His thought leadership is
frequently featured at wireless industry events and in the press (Business 2.0,
Wired, Wall Street Journal, The Washington Post, TechTV), and he is an active
member of the Mobile Marketing Association. Jeff received his Masters of
International Management from the American Graduate School of International
Management - Thunderbird and his B.A. from Bucknell University. |

Scott Leeb |
Vice President for Business Intelligence, Prudential Retirement Scott is responsible for leading Prudential Retirement’s research, customer
analytics, and data strategy functions in support of the CMO and senior
leadership team. Prudential Retirement delivers retirement plan solutions for
public, private, and non-profit organizations. Prior to this, Scott created and
managed the global competitive intelligence programs at The McGraw-Hill
Companies (a publishing and media company), KPMG (a professional services firm)
and Ingram Micro (a Fortune 100 technology firm). He began his career as a
senior intelligence analyst for the US Army, specializing in East Asian
political-military affairs. Scott holds MAs from The Australian National
University and Columbia University, a BA from Yale University and a language
certificate from Beijing University. Scott currently serves on the Board of
Directors for SCIP (Society for Competitive Intelligence Professionals) and is a
Trustee of the Competitive Intelligence Foundation. |

Matthew Lees |
Vice
President, Analyst, Patricia Seybold Group
Matthew brings
over 15 years of experience in helping organizations leverage technology to
build stronger relationships with customers. As an Analyst in the group’s
Customers.com Research Service, his focus is on social media and customer
communities. He specializes in the business impact of social media and the
related organizational challenges, as well as the technology platforms that
support social initiatives both inside and outside the organization.
Matthew was
previously the principal of Lees Consulting, a provider of strategic and
tactical services to businesses and not-for-profit organizations on their use of
technology and the Internet. In 1996 he was a founding member of MaMaMedia Inc.,
the premier independent Web site for children, where, as Vice President of
Customer Service and Relationship Management, he and his team grew MaMaMedia's
online community to more than 5 million members. |

Bud Myers |
Sr. Director of
Merchandising, firstSTREET Mr. Myers has
varied experience in consumer electronics as VP Sales & Marketing for Marantz,
Frox Interactive, Craig Consumer Electronics, Remington, Unical (Northwestern
Bell),Casio, and Rayovac. Bud has been responsible for product positioning,
development, and launch at JBL, THX, Dolby Labs, and while at firstSTREET, has
launched several boomer products like the Jitterbug cellphone, TV Ears, Presto,
Celery,and exclusive models for firstSTREET. He has been a speaker at the
Consumer Electronics Show and has been a member of the Forbes Technology Panel.
Since 1996, he has been seen regularly on WTVR-TV, a CBS affiliate. |

Jennifer Keating
Magee |
CEO, Keating Magee
Jennifer Magee founded Keating Magee Communications 28 years ago.
Jennifer’s philosophy has always been to develop strategic marketing programs
designed to maximize return per dollar spent by clients.
The agency is
known for seeking out insights that lead to new consumer thinking and
breakthrough discoveries for its clients. Keating Magee’s insights have
produced new consumer segments such as Sonic Boomers©
and Trapeze Moms©.
Keating Magee’s thought leadership has also kept its clients on the leading edge
of interactive,
social media and public relations strategies.
Jennifer has experience in a wide variety of industries, from hospitality and
entertainment to health care and social marketing. The agency counts among its
clients, Cox Communications, United Healthcare, The Louisiana Campaign for
Tobacco-Free Living, and The Emeril Lagasse Foundation, to name a few. Aside
from her extensive advertising background, Jennifer has handled many successful
local, regional and national public relations programs.
Jennifer has volunteered her time to numerous organizations and has incorporated
her commitment to community service into the values of Keating Magee, and asks
all KM employees to use their skills and resources to improve the world around
them. As a natural extension of this philosophy, Keating Magee has developed a
niche in social marketing through years of work with social service agencies and
non-profit organizations. |

Jeff Maltz |
CEO,
SilverRide, LLC
Jeff is the CEO of SilverRide, LLC and founded the company with Susan Steiner
Saal in 2006. Since the company’s launch in January 2007, SilverRide has
completed over 9,000 rides, excursions, and events for seniors in the San
Francisco Bay Area and services a client base of over 350 clients – proving that
there is a huge need for this population to be able to be mobile and to enjoy
the community and people around them. As a former sales executive and
management consultant with Texas Instruments and Accenture respectively, Jeff
decided to change career paths and focus his energies on helping a population in
an area that was not being properly served. Seeing the difficulties his own
grandparents faced and via significant volunteer work with other seniors, he
felt the motivation to try to do something to help. Joining with Susan Steiner
Saal, SilverRide was born with a mission to change the status quo and enable
older adults to enjoy life after their “driving retirement”. Jeff holds a B.A.
in English and a B.S. in Computer Science from Washington University in St.
Louis and an M.B.A. from the Haas School of Business at U.C. Berkeley. |

Mark Miller
Assistant
Producer |
Mark Miller is a seasoned
journalist and a leader in serving the information needs of
50-plus and Baby Boomer readers. He writes the weekly column
Retire Smart, which appears in more than 30 newspapers
around the U.S. and is syndicated by
Tribune Media Services.
He was the founding editor of
Satisfaction, a groundbreaking lifestyle magazine and
companion Web site addressing the concerns and interests of
the Baby Boomer generation, and has written extensively on
Boomer business, marketing and economic trends for
newspapers, magazines and Web sites. Miller is the former
editor of
Crain’s Chicago Business and Sunday editor of the
Chicago Sun-Times, and wrote op-ed columns for both
publications on business and economic affairs. |

Gary Moulton |
Gary Moulton is a
Product Manager in Microsoft’s Trustworthy Computing Group. He is part of the
group that is responsible for privacy, accessibility, geopolitical and online
safety. Gary works within industry and actively partners with external parties
on the use of technology by individuals 50+. Previously he managed Microsoft
Assistive Technology Vendor Program (MATvp) working to insure that products for
individuals with disabilities were compatible with the company’s latest
operating systems. |

K. Francesca Nisco |
Senior
Strategist, Trustworthy Computing Group Francesca
orchestrates strategy, risk management, and conducts internal outreach for
business groups across the company to ensure products and services uphold
Microsoft’s privacy, online safety, geopolitical and accessibility policies,
controls and best practices.
Francesca has
produced important partnerships between Microsoft's product development and
marketing teams in order to infuse Trustworthy Computing practices into business
group development cycles and customer marketing communications. She also is
responsible for serving as a senior management-consultant to executive leaders
throughout the company.
Prior to
working with Microsoft, Francesca spent over twenty years in marketing and leadership
positions in a variety
of industries including Wireless, Emerging Technologies/Free Space Optics,
Cellular/Telecommunications, Financial Services and Non-Profit; where she achieved breakthrough results at
Terabeam, AT&T Wireless, McCaw
Cellular and Bank of America.
Francesca
earned her Masters of International Management (M.I.M.) at American Graduate
School of International Management (Thunderbird); and her B.A. at Seattle
University including international studies abroad. |

Miles Orkin
|
National Director of
E-Revenue and Mobile Innovation, American Cancer Society
At the American Cancer Society, Miles directs strategy and implementation of all
direct-to-constituent (non-Special Event) online fundraising for the
organization. Miles also guides American Cancer Society presence and investment
in emerging online tools and markets for electronic revenue. Miles has been with
the American Cancer Society for over five years. Prior to joining the Society,
Miles worked for over 15 years in digital and traditional media strategy,
marketing and publishing at companies including San Francisco State University, IconMedialab Barcelona, ThirdAge Media, CNet, Ziff Davis, Time Inc., and
Thrasher Skateboard Magazine. |

Laurie Orlov |
Laurie M.
Orlov analyzes research and trends in the Aging in Place
technology market (www.ageinplacetech.com)
-- researching technologies that are required to help the
elderly remain in their home of choice. Laurie has more than
30 years in the technology and market research industry,
first as an IT executive and CIO at high tech companies,
followed by 9 years as an IT industry thought leader at
Forrester Research. In addition to her IT background, she is
enrolled in the University of Florida graduate geriatric
care management program, a certified Florida Long-term Care
Ombudsman and the author of
When Your Parents Need Elder Care. |

Stuart Orr |
CEO,
connect2need
Stuart is the founder of a new
software and services company which provides a web-based
application for nonprofits that personalizes the funding and
connection between its needs and donor base. He led the
product development and implementation of the original
software for Opportunity International. Stuart was founder
and CEO of an enterprise software development and services
company which was later acquired by Computer Associates. In
between entrepreneurial ventures, Stuart has consulted to
CEOs of dozens of for-profits and non-profits, many times
serving as their CIO on an acting or interim basis. Clients
have included: American Red Cross, Good Samaritan Hospital,
Callaway Golf, Hydril Oil, and Alaris Medical. |

Carol Orsborn,
Ph.D. |
Senior Strategist, VibrantNation.com
Carol Orsborn, Ph.D., is VibrantNation.com’s Senior
Strategist and Inside the Nation blogger. Carol,
along with being a Vibrant Woman, is an internationally
renowned author, public relations veteran and thought leader
on issues related to marketing to boomer women, adult
development and quality of life.
Carol co-founded Fleishman-Hillard’s FH Boom in 2006 -- the
first initiative by a global public relations firm dedicated
to internal and external communications targeting the Boomer
generation. She has provided counsel to more than 100
leading companies in a broad array of industries.
Carol is the author of 15 books on generation-based issues
in work and life. She has spoken and led training and
retreats at numerous professional gatherings. Carol received
her Ph.D. from Vanderbilt University and has served on the
faculties of several well-known universities. |

Elisa Camahort
Page |
Co-Founder and COO of BlogHer
Inc. A blogging pioneer and marketing executive with over 18 years of
experience in Silicon Valley, Elisa
Camahort Page leads all events,
marketing and public relations for BlogHer while working as COO to ensure that
all company operations deliver on the company’s vision. Elisa was at the
vanguard of professional and business blogging. Among the seven blogs she writes
are blogs with personal, professional and political focus areas. Elisa opened
her own high-tech marketing consultancy, Worker Bees, after a successful career
as a marketing executive in the cable broadband sector. Her most recent
corporate position was Senior Director of Product Marketing at Terayon
Communication Systems, where she managed multiple product lines, senior product
management staff, and multi-million dollar budgets. In addition to her many
personal blogs, Elisa is a frequent public speaker and is widely read as
BlogHer's conference leader and reality television editor. |

Stephen Reily |
Founder and CEO, VibrantNation.com
Stephen Reily, entrepreneur and marketing expert, founded
VibrantNation.com after researching the lack of media
geared toward women 50+ and spending years listening to
women themselves identify their interests and needs.
Inspired by the powerful women in his own life, Stephen
recognized what the marketplace frequently ignores…what
women really yearn for is a platform where they can tap into
the knowledge and wisdom of women like them when and where
the need arises.
As a marketing professional Stephen built IMC Licensing, a
brand-licensing agency and is responsible for overseeing
licensing strategy and relationships with IMC’s clients,
like Kraft Foods, S.C. Johnson and Anheuser Busch. He writes
and speaks frequently about marketing issues.
Stephen is a graduate of Yale College, summa cum laude, and
Stanford Law School, after which he clerked for Justice John
Paul Stevens of the U.S. Supreme Court. He lives in
Louisville, Kentucky with his wife and three children.
|

Stuart Rosenthal |
Stuart Rosenthal founded The Beacon newspapers 20
years ago, and continues to publish two monthlies targeting
the 50+ market in Greater Washington, D.C. and Greater
Baltimore, Md. Readership exceeds 300,000.
www.theBeaconNewspapers.com
Stuart also chairs the Maryland Commission on Aging, which
advises Governor O’Malley and Maryland's Department of Aging
on issues concerning our aging population. He is also
president of the North American Mature Publishers
Association (NAMPA), the trade association representing
publications for boomers and older adults throughout the
country.
www.maturepublishers.com |

Laura Weber
Rossman |
variPhase Financial Partners Laura heads
insurance and retirement lifestyle services for variPhase Financial Partners LLC
specializing in long-term care and Medicare insurance solutions and assisting
clients with their elder care needs and retirement planning. Laura is also
President of OutsideInsite, a consulting firm that helps companies develop and
deliver business strategies for baby boomers and beyond. She is co-producer of
the 2009 What’s Next Boomer Business Summit. Laura has worked with the 50+
market for over 20 years. She was a founding member of the executive management
team for AARP Services Inc., serving as vice president of the marketing and new
product development group. She recently served as Chief Marketing Officer for
Longevity Alliance. She blogs about money issues facing baby boomers at
www.moneyinthemiddle.com. Laura has a BA from Portland State University and
an MS in Marketing from University of Maryland University college School of
Management and Technology. |

Tricia Roth |
Chief Executive Officer, ReadHowYouWant
Tricia joined ReadHowYouWant in January of 2008 as Director of Global Sales and
Marketing and was promoted to her current position in December of 2008. Prior to
joining ReadHowYouWant, Tricia was an independent consultant, advising clients
in the education and entertainment industries on marketing and operational
solutions. For 10 years she was President and COO of Direct Language
Communications (DLC), a pioneer in the multilingual communications field. She
led the company through 10 years of rapid growth, global expansion and
acquisition. The business serviced Fortune 500 companies including United
Airlines, Sun Microsystems and Hewlett Packard. Prior to DLC, she was the
Associate Publisher of City Sports Magazine, where she expanded the company’s
footprint in California to New York and Boston. Tricia’s career has been
involved in integrating technological innovation with global business solutions.
A native New Yorker, she currently divides her time between Australia,
California, and New York. She is a graduate of Vassar College. Tricia is a
member of the Board of Directors and the Executive Committee of ReadHowYouWant. |

Jerry Shereshewsky |
CEO, grandparents.com
Jerry may be the
only marketing executive in the burgeoning digital technology field who's
invented a new brand of soda pop.
Then again, he has been associated with breakthrough marketing ideas in every
phase of his distinguished career. Starting at Y&R in the mailroom, he rose to
Senior Vice President before moving to Wunderman, the premier direct marketing
agency and then on to public relations giant Burson Marsteller. Then he
decamped for the Bertelsmann Music Group where he was VP Marketing and Sales for
Special Products. He left BMG in 1995 to join Seth Godin in an internet
start-up: Yoyodyne.
He helped make Yoyodyne the premier direct marketing promotion company online
and made them soooo attractive to Yahoo! that they bought them. After almost 9
years running marketing for Yahoo’s Media Sales Group, both in the US and
internationally, he joined grandparents.com; a lifestyle website for the baby
boomer grandparents of today and tomorrow.
He served on the Board of Directors of The Direct Marketing Association (DMA) as
well as the Dean’s Advisory Board at the University of Wisconsin School of
Business. He currently sits on the Advisory Board for the AdCenter at Virginia
Commonwealth University, NY American Marketing Association and its EFFIE award
program as well as the New York Ad Club.. He is a graduate of the University of
Wisconsin, where he received his degree in Russian History. Jerry lives in North
Salem, NY with his wife Catherine, two boxers (Bert & Ernie) and the empty nests
of his two daughters (Beryl & Lexi). |

Jake Sigal |
Founder
and Principal, Myine Electronics, LLC
At age 27, Jake has already
established himself as an innovator and a visionary in the
world of consumer electronics by launching more than 16
successful products into the market. Working for Cumberland,
R.I.'s ION Audio®, Jake invented the original USB turntable,
the first product designed to facilitate the conversion of
vinyl records to CD or MP3 format. Jake is also listed as
the co-inventor of the iDJ, an iPod-based mixing console. As
a product line manager for Delphi's Consumer Electronics
group, Jake was responsible for producing XM-brand satellite
radio products for markets in the United States and Canada,
including the company's SKYFi3® XM® Satellite Radio. Jake
holds a master's degree in engineering from Ohio University
and currently sits on the University's Russ College of
Engineering Board of Advisors. |

Sandy Timmermann |
Executive Director,
Mature Market Institute,
MetLife Sandy is responsible for research, education and
consultation on aging and the 50+ market for MetLife and its
business partners. The Institute informs product
development, enables MetLife associates to better understand
and engage mature customers, and informs and influences
public opinion. Sandy is a nationally recognized
gerontologist with over 30 years of experience in the field
of aging. Sandy writes for professional publications and is
the Financial Gerontology columnist for the Journal of
Financial Service Professionals. She is a frequent
speaker on aging issues at national conferences and
seminars, and has been interviewed by major media including
the Wall Street Journal, the New York Times,
and USA Today. Sandy received a B.A. degree from the
University of Colorado and M.A. and Ed.D degrees from
Columbia University. |

Dan Tobin, MD |
Founder
and CEO Your Support Nurse
Dan
Tobin, MD is a nationally recognized leader in advanced
illness care coordination and health counseling. He is the
founder and CEO of Care Support of America’s Your Support
Nurse, a national nurse care manager service. Dr. Tobin
is an Adjunct Assistant Professor of Psychiatry (Health
Psychology) at Dartmouth Medical School and principal
investigator of demonstration projects evaluating
innovations in care coordination. He recently collaborated
with Sesame Street to create the educational DVD entitled,
“Here For You: Helping Children with Serious Illness” which
was released in May 2008. Dan is the author of several
books, articles and training manuals focused on the
practical aspects of family caregiving including “That
Silver-Haired Daddy of Mine: Family Caregiving Solutions
With a Nurse Care-Manager Approach (Life institute Books,
2008). |

Eric Vengroff |
Vice
President & General Manager of CARP
As
President and CEO of Fifty-Plus.Net Inc. (FPN) since 2005,
Eric led the Company to five successive quarters of
increasing sales. He also served as Executive Vice President
at ZoomerMedia Limited, an amalgamated continuation of FPN
and other companies.
He has
been involved in driving CARP membership numbers through
strategic advertising and marketing initiatives.
Additionally, Eric continues to be actively involved in
CARP’s advocacy efforts and benefits development.
In
August of 2008, Eric and two of his colleagues launched
Zoomers.ca, a new social network for people over 45. The
site is now the second largest website in the ZoomerMedia
portfolio, with no promotional or media budget.
Prior
to joining CARP and FPN, Eric enjoyed a successful,
diversified career in manufacturing, marketing, energy, and
real estate investment and development. Eric is the father
of three. He has an MBA from the Richard Ivey School of
Business and a B.A. (Econ.) from the University of Toronto. |
|
Pat Verkamp |
Market
Development Manager, Reverse Mortgages, Wells Fargo
Home Mortgage Inc.
Wells Fargo
Home Mortgage is the #1 Reverse Mortgage originator in the country. Pat is the
market development manager for reverse mortgages for the Western U.S. He has
worked for Wells Fargo for 25 years. During his career he has held various
production and leadership roles with the company. In his current role he is
responsible for the growth and development of the Reverse Mortgage business
line. He resides in Omaha, Nebraska. |

Susan Walker |
Managing Director, SmartSilvers
Susan is a leading
edge boomer, and a freelance technology journalist. Her articles have appeared
in AARP, ACM, EETimes, MIT Insider, American Society on Aging Newsletter and
other industry journals. She is a nationally known speaker; she has appeared on
NBC, and CBS, and participated in a variety of radio talk shows. She is
co-founder of the SmartSilvers Alliance with a mission to foster the application
of technology into the home that will assist our independence and decision
making as we age. At the Consumer Electronics Show (CES) she co-produces the
Silvers Summit of technology panels and roundtables that focuses on the
consumer, technology and healthcare applications. |

David Weigelt |
Marketing Strategist and Partner, Immersion Active
David
Weigelt is the partner and chief marketing strategist with
Immersion Active, the only Internet marketing agency in the
United States focused solely on the 50-plus markets.
Working with clients like AARP, Del Webb, and Home Instead
Senior Care, Immersion Active helps companies leverage the
Internet to create authentic, engaging and profitable online
relationships with baby boomers and seniors.
This spring, David, along with Immersion Active partner
Jonathan Boehman, released Dot Boom: Marketing to Baby
Boomers Online Through Meaningful Online Engagement.
This book combines a developmental marketing approach with a
new definition of online engagement specific to boomer
consumers to provide an actionable framework for effectively
connecting with these consumers online. |

Dennis Wengert |
Deputy District Director, Nevada District Office, U.S. Small Business
Administration
Dennis has served as the Deputy District Director since March 2006. As Deputy
District Director, Dennis assists the Director in administering all SBA programs
and services including lender relations, marketing, outreach, promotion,
counseling, training and small business advocacy.
Before joining the SBA, Dennis accumulated over 20 years business experience in
the private sector, including management and executive positions with small and
mid-sized companies in Florida, Indiana and Utah. He has participated in or led
major business expansions and new company start-ups, which includes leading the
development of a managed care program for workers’ compensation that grew to $35
million in annual revenues in 18 months. Dennis’ scope of professional
expertise includes strategic planning and marketing, operations, business
development, and human resources.
He is the
author of several published articles on managed health care, and Business
Vision: Beyond the Horizon – Visionary Leadership for Small Business Owners. |

Jenna Woodul |
Co-founder and
Chief Community Officer, LiveWorld LiveWorld,
Inc., a social marketing agency that has over 20 years of experience creating,
operating, and moderating online communities for companies like Apple, eBay,
AOL, MINI, HBO, QVC, Campbell's Soup, and many others. As an executive sponsor
and consultant for company clients, Jenna works closely with clients to envision
and plan online social venues. Then she oversees the LiveWorld community
management and moderation teams as they implement and manage growing
communities. She began her online career in 1984 as part of AppleLink (Apple's
business communications service) and AppleLink Personal Edition (which later
became America Online), and later headed up community for eWorld and Talk City. |

Jeff Zimman |
Co-founder and Chariman, Posit Science
Jeff Zimman is co-founder and Chairman of Posit Science and
from 2003 to 2008 served as President and CEO of the
company. He now chairs the Board of Directors and focuses
his full-time efforts at the company on our strategic
relationships and corporate development.
For the past two decades, Jeff has been involved with
healthcare, information technology, and consumer products
companies in implementing strategies leading to successful
funding, high growth, and liquidity. Jeff is a former
Venture Partner of VSP Capital, a former Managing Director
of Lazard, where he founded and ran the investment bank's
early stage advisory business, and a former partner of
Cooley Godward, where he headed the corporate and securities
practice in the law firm's San Francisco office.
In addition to running these high-growth service businesses,
he has served on the boards of several start-up companies.
Earlier in his career, Jeff was an award-winning newspaper
reporter, covering business and technology. He earned his AB
degree at Bowdoin College and his JD and MBA degrees at
Stanford University. |
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