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Entrepreneurship in the New
Economy |
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Economic disruptions always provide great opportunity for
innovation. Small businesses and entrepreneurs focusing on
the baby boomer and senior market are well positioned to
keep growing their business. Find out about trends and
resources to help you grow your business.
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The Right Model for Your
Business |
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You’ve got a great concept but what’s the best way to build
your business for the future? A business that can be
franchised? An online business? A service sold through
other organizations? Direct to consumer at retail? Hear
from those who made the decision and their advice for
finding the best strategy.
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| Reaching Your Prospects
with Email Marketing |
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Email is the most cost-effective, targeted, trackable, and
efficient way to build and maintain relationships in all
types of business and organizations. Learn how to master the
basics of professional email communications with this
comprehensive look at best practices and winning strategies
for finding and keeping permission-based subscribers,
increasing deliverability and open rates, writing good
subject lines and content, getting readers to take action,
and becoming a trusted sender in the eyes of consumers.
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Smart Ways to Reach Your Market |
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Finding cost efficient ways to reach potential customers is
one of the biggest challenges for entrepreneurs. You’ll get
ideas about how to use targeted print media, search engine
optimization (SEO) and more resources to help your business
grow.
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Partnership to Leverage Growth |
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Finding the right business to partner with – cross
marketing, lead generation, affiliation, association – can
help your business blossom. Get creative and practical tips
from those who have formed partnerships to leverage their
business.
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| Market Opportunities Ahead |
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The boomer/senior market is growing and ripe with new
opportunities. Is one of these growth areas right for your
business idea?
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