Intro to Baby Boomer What’s Next – Blueprint for Success – Go to Market Strategies

Do you need to market to baby boomers or seniors? Does your customer have a caregiving, social, traveling, home ownership, moving, adult child demanding…need? Then you need to be able to answer three questions:

• Specifically — who is this baby boomer/senior customer and what is their unmet need?
  • Quantified (Data sources that validate)
  • Qualified (Through the real voice of the customer)
  • Clarified (Through peer and expert insights)
• Where can your customer be found, for example:
  • Demographic profiles
  • Geographic profiles
  • Psychographic profiles
• Who or what touches your customer?
  • Distribution channel — retail, HR, service providers
  • Trusted networks of professionals, non-profits, entrepreneurs
  • Media — online, mobile, TV, print, radio

• Boomers were born between 1946 and 1964
• 77 million baby boomers represent 28% of the U.S. population and account for 77% of all financial assets
• Every 7 seconds someone is turning 50
• By 2010, 108 million people will be over 45
• Households headed by someone 40 or older hold 91% of America’s net worth
• Boomers constitute 35% to 38% of Internet users¹
• The caregiving marketplace is $800 billion²

¹ Comscore, Piper Jaffray
² NCOA, Caring.com

Gain insight into the latest baby boomer research, market strategies, and success stories

Connect with thought leaders, brand managers and entrepreneurs who are shaping the boomer market

Discover new distribution channels

Interact with leading analysts, bloggers, authors, and age beat reporters during the Age Beat Luncheon

Network with decision makers who get deals done

Find out how the changing economy will influence decisions about real estate, lifestyle, and the financial future of baby boomers

The 2010 What’s Next Boomer Business Summit is a post-conference to the NCOA–ASA Aging in America Conference. For more information on the NCOA-ASA event, click here.

   Southwest Airlines is Proud to be the Official Airline of the 2010 What’s Next Boomer Business Summit

 
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